DEMI FONT
Inspiration for my work
CONNECTED DISCONNECTIONS
My image is of and for myself, of and for others, but most of all for the unknown third part.
How am I connected to my brand, and what does it say about me?
Appearance: bringing something into existence.
My brand is about creating sensations or telling stories through outfits.
I love interpretation, art and creating; always transmitting the emotions I feel when I get inspired.
My name is Aitana, I'm from a very small town of Spain. Since my childhood I had a very special relationship with fashion. When I was only 4 years old I had already created my own fashion world and runways at home with my friends and dolls.
For me, fashion is about maintaining your essence and not betraying yourself.
What makes fashion so popular is its democratic accessibility. Everyone participates in the process of dressing and adornment, experiencing its pleasure and its pain and, expert or not, everyone feels confortable to pass comment.
Everyone has taste, but it is more of a taboo subject than sex and money. With your taste you expose body and soul to terrible scrutiny.
Your taste claims about your attitude.
Represent what you are, what you want to be whenever you want and wherever you choose.
Dream as you will live forever, live as you will die today.
Transparency,sincerity,
attitude, empathy
and also a little bit of
fun.
Your appearance depends on your emotional connexion with your body. Clothes help us to fix a bad day.